GOLDIE BLOX

Goldieblox is a Los Angeles based company that markets STEM toys, maker kits, and digital content to girls. Goldieblox was founded by in 2012 by Debbie Sterling, a Standford engineering graduate and entrepreneur. 

Goldieblox came to Leeway asking to help them “take a toy from the shelf” and bring their Goldieblox character “to life” in the form of digital content. Leeway conceptualized, created, consulted, and wrote 145 episodes of a STEM based YouTube show for kids ages 6-11. The show was a YouTube hit reaching up to 700K subscribers and counting. 

Content Strategy, Consulting, Research, Writing