CREATORS OF
SMART GIRL
CONTENT

 
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what we do

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WRITING

Leeway offers full-scale creative writing services ranging from script writing, promos, digital content, integrated marketing partnerships, pitch decks and more. Leeway carefully curates and pools together our strongest writing  teams to deliver stand out creative for all our clients.

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VIDEO CONTENT

Leeway offers full-scale creative video services ranging from conception to creation. We can shoot, direct, produce, edit and have motion and still GFX capabilities. Leeway can cater to any range of production needs. For larger productions Leeway can also co-produce with several full-services production agencies.

 
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work

 

WHO WE ARE

 
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LEEWAY WAS FOUNDED BY KRISTEN DUNCAN WILLIAMS

Kristen has spent over a decade driving female audiences to the brands they love through on-air, online and PR initiatives. Most recently, Kristen served as the Editorial Director & Head Writer for On-Air at TeenNick on Nickelodeon. Prior to TeenNick, Kristen was the Editorial Director & Head Writer at NickMom on Nickelodeon. At NickMom Kristen was brought on to support the VP in building brand voice for all On-Air creative. She also served as Head Writer on all pitches for integrated marketing partnerships and initiatives.

In addition, Kristen has written/produced creative promos and spots for such networks as Nickelodeon, NBC, Bravo, TLC, AMC, Lifetime, Oxygen, WEtv and Scholastic. Kristen is a graduate of Hollins University. She resides in Brooklyn, NY.

OUR TEAM

 
 
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Katie Nave Freeman is currently a freelance Creative Director/ Writer/ Producer for Leeway living in Brooklyn, New York. She has more than ten years of experience in producing compelling and meaningful content across print and digital media platforms for clients including Amazon, EMILY’s List, Girls Inc., GoldieBlox, Of a Kind, Rights4Girls, The Harnisch Foundation, and Women's March. Driven by her passion for storytelling and activism, Katie aims to elevate women who are boldly working to better the world around them.

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Seema Aghera is currently the Head of Business Development and Client Relations for Leeway. With a degree in Biomedical Engineering from Boston University, Seema has been an integral part of the STEM based projects, development and science-based initiatives at Leeway. Prior to teaming up with Leeway, Seema worked as a management consultant at Accenture, a global management consulting and professional services firm that provides strategy, consulting, digital, technology, and operations services working with numerous pharmaceutical companies. Currently, Seema is the Co-Founder of the Brooklyn Book Bodega which creates a vibrant and welcoming community for kids to engage with each other over a shared passion for reading while building their personal libraries. Seema resides in Brooklyn with her husband and three daughters.

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Virginia Hamilton Furnari is currently a freelance Creative Director/ Writer/ Producer for Leeway. Virginia writes and produces promotional, editorial, marketing material, and digital content cross-platform for several clients such as Nickelodeon, Spike TV, Viacom, Healthline and more.  Virginia directed and produced a podcast for NBCUniversal's The Voice, Season 11, along with producing weekly on-air promotions and online reels for the season. Virginia lives in Stamford, Connecticut with her husband, Joe and dog, Derby.

 

WHAT CLIENTS SAY

 
 

Leeway has been a creative and awesome partner in the launch of our STEM-based web series, "Hack Along With GoldieBox" on YouTube. We are thrilled to work with them!

Debbie Sterling, Inventor and CEO, GoldieBlox


Kristen and team Leeway bring so much energy, enthusiasm and smarts to the project – it's powerful! Team Leeway quickly caters to the immediate needs as well as the larger goals for the growth of the business and brand.

I truly never let things out of my hands, and I was immediately comfortable handing an entire production project to Kristen – to capture and represent our brand. Kristen is collaborative, directive and brings so much fun to the project! Can't wait to do more with her.

Samantha Razook Murphy, Founder, Curious Jane


It was a joy to work with Kristen. Her enthusiasm for my brand and faith in my story lifted me up on countless occasions. Kristen and her team helped me to see and tell my brand story anew. 

Kristen prepped me and guided me through the shoot process as her team organized the crew members and managed the shoot. I was also grateful for her flexibility. As roadblocks came up, Kristen and team came up with creative solutions around them or called in favors. Kristen and team brought a fresh perspective to telling my brand story. The final video was so true to the essence of my brand. I highly recommend Leeway and would love to work with them again.

Megan Reilly Cayten, Founder, Catrinka


Kristen is a graceful, smart and passionate partner in helping me tell the story of my business to the world.

Kristen cares about my business as if it’s her own, listens thoughtfully to my ideas, and then comes up with imaginative and fun suggestions for making them a reality. Whenever I get discouraged (because starting a new business is hard!) Kristen’s fierce commitment and belief in what I’m doing buoys me back up. I feel lucky to be working with Kristen.

Erin Kelly, Founder, Powerful Princess


 

get in touch

Name *
Name

(917) 821. 9369        
leewaycollectivekristen@gmail.com

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