CURIOUS JANE
Curious Jane started as a STEM based summer camp for girls ages 6 to 11. Curious Jane also includes a print magazine, project books, after-school classes, workshops and project-based kits.
Leeway was tasked with creating a commercial for Curious Jane. The commercial would run in Barnes & Noble stores across the country for the month of November to promote the Curious Jane magazine. The spot also appeared on Amy Phoehler's website called Smart Girls.
Content Strategy, Writing, Producing, Directing, Brand Marketing, Shoot