WHO WE ARE

 
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LEEWAY WAS FOUNDED BY KRISTEN DUNCAN WILLIAMS

Kristen has spent over a decade driving female audiences to the brands they love through on-air, online and PR initiatives. Most recently, Kristen served as the Editorial Director & Head Writer for On-Air at TeenNick on Nickelodeon. Prior to TeenNick, Kristen was the Editorial Director & Head Writer at NickMom on Nickelodeon. At NickMom Kristen was brought on to support the VP in building brand voice for all On-Air creative. She also served as Head Writer on all pitches for integrated marketing partnerships and initiatives.

In addition, Kristen has written/produced creative promos and spots for such networks as Nickelodeon, NBC, Bravo, TLC, AMC, Lifetime, Oxygen, WEtv and Scholastic. Kristen is a graduate of Hollins University. She resides in Brooklyn, NY.

 
 
 

 

OUR TEAM

 
 
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Seema is currently the Head of Business Development and Client Relations for Leeway. With a degree in Biomedical Engineering from Boston University, Seema has been an integral part of the STEM based projects, development and science-based initiatives at Leeway. Prior to teaming up with Leeway, Seema worked as a management consultant at Accenture, a global management consulting and professional services firm that provides strategy, consulting, digital, technology, and operations services working with numerous pharmaceutical companies. Currently, Seema is the Co-Founder of the Brooklyn Book Bodega which creates a vibrant and welcoming community for kids to engage with each other over a shared passion for reading while building their personal libraries. Seema resides in Brooklyn with her husband and three daughters.

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Katie Nave Freeman is currently a freelance Creative Director/ Writer/ Producer for Leeway living in Brooklyn, New York. She has more than ten years of experience in producing compelling and meaningful content across print and digital media platforms for clients including Amazon, EMILY’s List, Girls Inc., GoldieBlox, Of a Kind, Rights4Girls, The Harnisch Foundation, and Women's March. Driven by her passion for storytelling and activism, Katie aims to elevate women who are boldly working to better the world around them.

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Virginia Hamilton Furnari is currently a freelance Creative Director/ Writer/ Producer for Leeway. Virginia writes and produces promotional, editorial, marketing material, and digital content cross-platform for several clients  such as Nickelodeon, Spike TV, Viacom, Healthline and more.  Virginia directed and produced a podcast for NBCUniversal's The Voice, Season 11, along with producing weekly on-air promotions and online reels for the season. Virginia lives in Stamford, Connecticut with her husband, Joe and dog, Derby.