Leeway was Founded by Kristen Duncan Williams

Kristen has spent over a decade driving female audiences to the brands they love through on-air, online and PR initiatives. Most recently, Kristen served as the Editorial Director & Head Writer for On-Air at TeenNick on Nickelodeon. Prior to TeenNick, Kristen was the Editorial Director & Head Writer at NickMom on Nickelodeon. At NickMom Kristen was brought on to support the VP in building brand voice for all On-Air creative. She also served as Head Writer on all pitches for integrated marketing partnerships and initiatives.

In addition, Kristen has written/produced creative promos and spots for such networks as Nickelodeon, NBC, Bravo, TLC, AMC, Lifetime, Oxygen, WEtv and Scholastic.

Kristen is a graduate of Hollins University. She resides in Brooklyn, NY.